Variant4 does not tolerate spam. If we identify a client's account is being used for spam we will terminate their accounts. If you suspect that any of our client's is spamming, Please contact us at ISPs and Blacklist administrators can also contact us at if you do receive unwanted or unsolicited email from a client. Please click the unsubscribe link in the footer of the email, or send us the headers or content of the email.

The Policy

In addition to agreeing with our Terms and Conditions, allowable use of Variant4 includes the sending of recipient solicited graphical newsletters, brochures, promotions, invitations, press releases, product launches and other email campaigns that keep registered customers or members informed.

Variant4 does not allow Unsolicited Commercial Email (UCE) or Unsolicited Bulk Email (UBE - also known as spam) in accordance with the Privacy and Electronic Communications Regulations 2003 & the CAN-SPAM Act 2003. If the recipient has not verifiably granted deliberate permission to receive the email, it will be classified as UCE or UBE. Verifiably granted deliberate permission is (1) written or email proof that the recipient has asked to receive the mailing; (2) electronic proof such as a time/date stamp and originating IP address demonstrating that the recipient did agree to receive such email.

So to clarify, this means you can send to anyone who has opted in to your list via your website, offline or via a co-registration site. You can send on behalf of your customers, if their list are opted in via their website, offline or via a co-registration site.

And to clarify, what is NOT allowed:

  • Emails harvested from websites
  • Lists purchased from a 3rd party
  • Rented list from a 3rd party
  • Lists that belong to another organization (like a chamber of commerce or a club)
  • Any unsolicited list even if it is a press release to reporters, prospective customers, prospective voters or potential employers or anyone who has not given you permission to send to them.

Policy enforcement - what we do to eliminate spam

Variant4 users must explicitly certify that their lists consist of 100% certifiable opt-in email addresses. Inability to supply such proof upon request, will result in account termination.

Variant4 reserves the right to monitor all imported lists. This monitoring may include an audit of a client's lists where we at a minimum will request: list source, list age, list collection and confirmation policies.

Variant4 monitor the content of client's emails and flags messages that have content commonly used in unsolicited emails.

Variant4 maintains IP address and date subscribed for every new subscriber that come through subscription processes we manage.

If a client is found to be using Variant4 to send unsolicited email, we reserve the right to immediately terminate the client's account without recourse to refund.

An unsubscribe and abuse link is annexed by Variant4 to the footer of every outgoing email. Any efforts to disable this link will result in an immediate suspension of the account.

We invite the greater Internet community to provide us with feedback about our client's use of Variant4 by contacting us at

Complaints Procedure

If we suspect that your account has been used for sending unsolicited bulk emails or spam, your account's sending privileges will be temporarily suspended. To determine whether or not you have sent spam, we will:

  • Review the complaint
  • Review your list for patterns common to harvested lists
  • Review the content of the email in question
  • Review the optin proof for the email address in question

If we determine, that you did indeed spam, then your account will be suspended without recourse to refund.

If we determine, that the complaint was a false-positive (someone who subscribed, but has forgotten that they had subscribed), then we will liaise with both you and the complainant for proper resolution. Upon proper resolution, sending privileges on your account will be reinstated.

ISP and Blacklist relationships

We share information regarding our policies and practices with blacklist administrators and ISPs and are genuinely keen to discuss potential improvements to reduce any abuse. If you are an ISP, blacklist or mail administrator and would like to contact us, please email