Blog


The Myth That No One Buys On Fridays...

My name is Ross Campbell and my role is the head of business development at Variant4. I wanted to start contributing to the Variant4 blog with some of the experiences, challenges and successes that we have had at Variant4 from the sales side. I would also like to share my own experience and views on the industry as a whole. Is it a myth that Friday is not a good day for sales in digital marketing? Or is there any truth to the myth that Friday is a bad day for sales full stop? If all of the...
 

Gmail's Grid View - A Step Towards A More Visual Inbox

Gmail is changing the email marketing game. Again. And it looks epic. Gmail recently let the world in to their latest update to the inbox, and they call it Grid View.                                                        As you can see, grid view allows users to switch from a traditional subject line based inbox to a new image based pre...
 

Love Is In The Air...

It’s Valentine’s Day soon and the world of email marketing is once again going into overdrive. Messages are being sent trying to romance recipients into making purchases or bookings and e-cards are being picked ready for the special day. But what can you do to engage your recipients with your messages of love and lead them to make a purchase or two? Well, analytics might not be the most romantic of topics but we really can’t recommend it enough at this time of year &ndas...
 

Stop Spreading The Christmas Joy!

We all know that email marketing activity heightens in the lead up to Christmas, but I’m not telling anyone to stop their Christmas campaigns. Don’t be crazy! Christmas is an excellent opportunity for marketers, even if it is just to wish everyone a Merry Christmas!  But, as a result, ISPs have gone to DEFCON 1 and restrictions on IP addresses are pretty tight. Toight, like a tiger !                       &nbs...